The Story
An award-winning classic, Cluck & Squeal Rib Formula was designed with a lower salt content, allowing you to season generously without overpowering the meat. Created to bring out the best in BBQ ribs, this rub delivers balanced flavour that pairs beautifully with sweet, spicy, or even espresso notes.
Usage & Tips:
- Ribs: Dry marinate and let rest 1–2 hours before cooking. (Pro tip: apply a light mustard coat first to help the rub adhere.) Cook your way — smoked, baked, low and slow, or in the slow cooker. Finish with a drizzle of pure amber maple syrup and a dusting of Rib Formula for a sweet, sticky glaze that eliminates the need for sauce.
- Beyond Ribs: Sprinkle on pork belly, chicken wings, thighs, fish, or shrimp. It also shines in soups, stews (especially coconut-based), dips, and even roasted vegetables.
- Turn Up the Heat: Pair Rib Formula with “Tasty Hot” and our All Purpose Himalayan blend to add a layered kick of spice.
Features:
- Perfect on Pork ribs & belly, chicken wings & thighs, fish, shrimp, vegetables, potatoes, soups, stews, and dips
- Designed with sweetness and heat in mind
- 310g Large Shaker Bottle
- Ingredients: Spices, Sea salt, Raw cane sugar, Dehydrated garlic, Dehydrated onion, Dehydrated bell peppers

Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.

Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.
Description
An award-winning classic, Cluck & Squeal Rib Formula was designed with a lower salt content, allowing you to season generously without overpowering the meat. Created to bring out the best in BBQ ribs, this rub delivers balanced flavour that pairs beautifully with sweet, spicy, or even espresso notes.
Usage & Tips:
- Ribs: Dry marinate and let rest 1–2 hours before cooking. (Pro tip: apply a light mustard coat first to help the rub adhere.) Cook your way — smoked, baked, low and slow, or in the slow cooker. Finish with a drizzle of pure amber maple syrup and a dusting of Rib Formula for a sweet, sticky glaze that eliminates the need for sauce.
- Beyond Ribs: Sprinkle on pork belly, chicken wings, thighs, fish, or shrimp. It also shines in soups, stews (especially coconut-based), dips, and even roasted vegetables.
- Turn Up the Heat: Pair Rib Formula with “Tasty Hot” and our All Purpose Himalayan blend to add a layered kick of spice.
Features:
- Perfect on Pork ribs & belly, chicken wings & thighs, fish, shrimp, vegetables, potatoes, soups, stews, and dips
- Designed with sweetness and heat in mind
- 310g Large Shaker Bottle
- Ingredients: Spices, Sea salt, Raw cane sugar, Dehydrated garlic, Dehydrated onion, Dehydrated bell peppers


















